Here’s what that process looks like:
Develop ideas for the digital product from insights gathered during user research.
Prototype and then test ideas and concepts with users to see how they respond.
Create user personas, which represent the target user group, and user stories, which describe how the user interacts with the digital product to achieve their goals. This helps in creating a user-centric product and setting the priorities for development.
Define the core functionality, user interface, and user experience of the digital product, as well as any technical specifications required for development.
The goal of this phase is to define a valuable, viable, and pragmatic course together.