You’ve got a great idea. TXI’s Project Accelerator is the best way to help you turn it into a reality. We’ll collaborate with you to think big, start small, and learn fast as you hurtle down the path from idea to viable product. Even better? Our expert team of designers, engineers, delivery managers, and product strategists will help you mitigate risks and stay on budget.
Realize engagements start small: we guide you through exercises to identify your goals, target users, and the features and functionality your product will need to succeed. We work with you to understand your business, customers, and industry, and then develop a detailed roadmap that outlines key milestones and delivery timelines.
From there, we document the existing technical landscape and gain greater understanding of your end users via…
User research to gather insights and data about the target audience and their preferences, needs, and pain points.
Technical assessments to evaluate the feasibility and viability of a product design, including potential risks and constraints.
Sketches, storyboards, and prototypes to help make ideas tangible and transform research insights into compelling solutions validated through user testing.
Here’s what that process looks like:
Develop ideas for the digital product from insights gathered during user research.
Prototype and then test ideas and concepts with users to see how they respond.
Create user personas (which represent the target user group) and user stories (which describe how the user interacts with the digital product to achieve their goals). This helps create a user-centric product and set the priorities for development.
Define the core functionality, user interface, and user experience of the digital product, as well as any technical specifications required for development.
The goal of this phase: work together to define a valuable, viable, and pragmatic course of action.
Typically, the scope we define is a mix of small, incremental improvements to your existing product and new features or touchpoints. In practice, this may look like anything from prioritizing the next new feature to building an entirely new mobile app.
While the specifics of what we build varies from project to project, we approach our work with the beliefs that:
Accessibility should be prioritized in technology because we all have access needs as humans. At its heart, human innovation means creating tools to meet our varied needs.
Usability is critical. We know that a product may be technically sound, but it won't be successful if it’s not easy to use. So we create a user-centered design that is intuitive and easy to use.
Flexibility ensures longevity. Technologies, user needs, and business priorities constantly evolve, so we make sure that the foundations we put in place can evolve in tandem over time.
Measurability clarifies what’s working. Whether through product analytics or tracking real-world activities, we seek to measure the success of our efforts and adapt our approach accordingly.
With a clear sense of what to work on right away, we deploy integrated teams in agile design, development, and deployment cycles.
Our strategy, design, and engineering teams, composed either entirely of people from TXI or a blend of team members spanning our company and yours, emphasize speed to value, ensuring that the work we shape and ship first generates the highest possible return on investment.
All of this leads to digital products that are more useful, scalable, and impactful, resulting in increased user engagement, lower operating costs, and stronger conversion rates. After launching your product, we'll stick around to ensure it's successful in the market.
Developing a comprehensive digital product strategy involves several key steps that help you define your goals, identify your target audience, and create a roadmap for your product. Here are some suggested steps to consider:
Reducing the risk of launching a new digital product or service is essential for success. To do this, there are several strategies you can follow that involve conducting thorough market research to identify market trends, competitors, and potential opportunities for your digital product.
1. Validate your product idea and ensure there is a demand for it in the market.
2. Involve your target audience in the development process by conducting user research and soliciting feedback throughout the development process can help ensure that your product meets their needs and preferences.
3.Create a minimum viable product (MVP) that only includes the essential features to lead you down the path of continuous discovery, helping you test your product with a smaller group of users before launching it to a wider audience. This approach allows you to gather valuable feedback and make necessary improvements before investing more resources into the product.
4. Partner with experienced designers, developers, and product management and delivery teams to help reduce technical risks and ensure your product is developed according to industry standards.
5. Set clear goals and milestones and regularly review progress against them, which can help keep your team focused and on track toward a successful launch.
By following these strategies, you can reduce the risk of launching a new digital product or service and increase the chances of success. Learn more about TXI's approach to product innovation here.
The time it takes to launch a new digital product or service can vary greatly depending on several factors, including the complexity of the product, the resources available, and the team's expertise. Generally, launching a new digital product or service can take anywhere from a few months to a year or more.
The development phase can take several months to a year, depending on the size and complexity of the product. During this phase, the integrated team of product designers, engineers, management, and delivery works to develop the product, conduct user research, and iteratively refine the product based on feedback.
After the discovery, definition, and build phases are complete, the team prepares for the first launch, which can involve marketing, training, and preparing the infrastructure to handle the anticipated traffic. The launch phase typically takes a few weeks to a few months, during which the team may conduct beta testing, monitor user feedback, and make necessary adjustments.
Follow these four steps to launch a digital product:
Discover: After you validate your idea, uncover user needs and desires; identify the right challenges; and align organizational objectives and technologies with market forces.
Define: Explore a range of solutions; determine goals, resources and priorities; and devise a comprehensive delivery management strategy.
Build: Develop a compelling product with a focus on adoption and performance through iterative design, engineering, and testing.
Measure: Analyze data, user feedback, and performance metrics to continue to scale, improve, and refine the product.
Learn more about our approach here: https://txidigital.com/approach
When defining a new digital product, look to validate desirability, viability, and feasibility.
Desirability is creating a product that people want to use. Does it solve a problem or meet a need? Viability supports a sustainable product launch and evolution. The business model and product must fit within the target market, monetization strategies, and competitive landscape. Feasibility refers to the ability to actually build and support a product. It includes assessing technical feasibility, resource availability, and legal or regulatory considerations.
Seek feedback from experts during the validation stage and consider rapid prototyping to get a better idea of how the final product should work.
By understanding user needs, designing for their goals, and testing the product with real users, designers can build an intuitive and accessible interface that meets user needs and expectations.
We recommend to conduct user research, create user personas, develop user flows, use consistent design language, prioritize usability over aesthetics, include accessibility from the start, test designs consistently, iterate and refine based on user feedback, and consider technical limitations.
Common mistakes to avoid when launching a new digital product include skipping market research, failing to define success, building a poor user experience, overcomplicating the product, inadequate testing, and overloading the roadmap.
To avoid these issues and increase your chances of launching a successful digital product, research the market and competition, define key performance indicators, prioritize usability, keep the initial product simple, conduct robust testing, and balance future needs with current outcomes.
Defining success in the early stages of product development helps set clear goals, identify desired outcomes, and measure the effectiveness of solutions. Measuring key performance indicators (KPIs) such as user acquisition, engagement, retention, conversion rate, revenue, customer satisfaction, and referral rate, provides insights into user interactions with the product and highlights areas for improvement.
These metrics help make data-driven decisions for future product iterations, adapt product roadmaps based on feedback, and continually improve the product to meet target audience needs.
Various factors can impact product launch cost: product complexity, number of features, platform(s) supported, and level of customization required. Consider ongoing costs like maintenance, hosting, and updates when creating an initial budget.
Typical custom software products usually run between 3-18+ months with a budget of $150k to over $1 million. We are a perfect fit for complex, innovative products that solve people's problems.
To determine what your investment might be, contact us. We will meet to learn about your situation and needs, then help you create a comprehensive budget model
Choosing the right technology stack is crucial for a product's success, scalability, and long-term support. Consider your internal expertise available, compare the gains and trades, choose a stack with a strong community support system, and test the stack before committing to it. These steps will ensure that the technology stack meets the product's requirements, is scalable and secure, and offers a good return on investment.
Mobile apps offer a highly engaging and personalized experience, while responsive websites are easier to develop and maintain and offer wider audience reach. Consider your goals, audience, and desired features to determine which option is best. In some cases, developing both a mobile app and responsive website may be beneficial.
At TXI, our integrated team of strategists, designers, and engineers are here to guide you to think big, take small steps, and expand with confidence. Realize is tailored to minimize risks and offer expert guidance to help you discover how to launch new products or services that your company needs. These products will elevate revenue, enhance customer satisfaction, and secure your competitive edge. We’re here to help.
Let's shape your insights into experience-led data products together.
