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Turn your digital product or service vision into a reality.

You have a vision for a new digital product or service. You have the ambition to see it through. But you don’t have the resources to make it a reality. That’s a problem: even the most promising innovations only become valuable when they’re in the hands of users. TXI can help you Realize your boldest ambitions.

TXI helps you dream big, start small and scale confidently. Our product innovation services are designed to reduce risk, provide expert advisors, and deliver integrated teams.

Find out how. TXI can jump in to help you launch a new product or service to increase your revenue, improve customer satisfaction, and give you a competitive edge.


Discover the optimal path

Realize engagements start with product shaping and roadmapping to identify your goals, your target users, and the features and functionality required to achieve success. We work with you to understand your business, your customers, and your industry, and then develop a comprehensive roadmap that outlines key milestones and delivery timelines.

From there, we begin to document the existing technical landscape and gain greater understanding of your end-users by…


User research gathers insights and data about the target audience and their preferences, needs, and pain points.


Technical assessments evaluate the feasibility and viability of a product design, including potential risks and constraints.


Developing sketches, storyboards, and prototypes helps make ideas tangible and transform research insights into compelling solutions validated through user testing.


Define the approach

Here’s what that process looks like:

  • Develop ideas for the digital product from insights gathered during user research.

  • Prototype and then test ideas and concepts with users to see how they respond.

  • Create user personas, which represent the target user group, and user stories, which describe how the user interacts with the digital product to achieve their goals. This helps in creating a user-centric product and setting the priorities for development.

  • Define the core functionality, user interface, and user experience of the digital product, as well as any technical specifications required for development.

The goal of this phase is to define a valuable, viable, and pragmatic course together.

The goal of this phase is to define a valuable, viable, and pragmatic course together.

Typically, the scope we define is a mix of incremental improvements to your existing product and new features and / or touchpoints. On the small end of the spectrum, we may collectively prioritize building a new feature or two. On the more ambitious side, we may opt to design and develop a custom mobile application that uniquely satisfies user needs.

Case Studies

Redefining physical therapy as an intentional part of every fitness journey


Building something great together

While the specifics of what we build varies from project to project, we approach our work with the beliefs that:

  • Accessibility should be prioritized in technology because we all have access needs as humans. At its heart, human innovation means creating tools to meet our varied needs.

  • Usability is critical. We know that a product may be technically sound, but it won't be successful if it’s not easy to use. So we create a user-centered design that is intuitive and easy to use.

  • Flexibility ensures longevity. Technologies, user needs, and business priorities constantly evolve, so we make sure that the foundations we put in place can evolve in tandem over time.

Measurability clarifies what’s working. Whether through product analytics or tracking real-world activities, we seek to measure the success of our efforts and adapt our approach accordingly.

With a clear sense of what to work on right away, we deploy integrated teams in agile design, development, and deployment cycles.
Our teams, composed either entirely of people from TXI or a blend of team members spanning our company and yours, emphasize speed to value, ensuring that the work we shape and ship first generates the highest possible return on investment.

All of this leads to digital products that are more useful, scalable, and impactful, resulting in increased user engagement, lower operating costs, and stronger conversion rates. If you’re not getting that from your existing product, let’s talk about an Optimize engagement.



  • How to develop a comprehensive digital product strategy?
  • How can I reduce the risk of launching a new digital product or service?
  • How long does it typically take to launch a new digital product or service?
  • What is the process for launching a new digital product?
  • How do I validate my idea for a mobile app or web application?
  • How do I build a user-friendly interface and design for my digital product?
  • What are the most common mistakes to avoid when launching a new digital product?
  • How do I measure the success of my digital product after launch?
  • How much does it cost to launch a digital product?
  • How do I choose the right technology stack?
  • Should I build a mobile app or a responsive website?
Let’s start a conversation