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Trust, transparency and distributed connection

If TXI was a game, what would it be?

How we work together

Our core values

We earn our client’s trust from day one by understanding their users, their pains and motivations. We do what we think is best for our client’s business, even if that’s not what is initially asked for or if it’s something that doesn’t directly benefit us.

We proactively seek multiple perspectives before making decisions. We ask who will be impacted by a change and get them involved in the thought process. We actively learn from each other and embrace feedback in the journey. We’re never complacent; we embrace new things, even when they challenge us.

As new people join the company, we help them feel welcome and get settled. When we have differences of opinion, we engage in productive conflict and resolve issues quickly, always challenging each other to improve. We proactively look to see who needs support, advocate for their growth, and eagerly provide help.

When we see problems, we go above and beyond identifying them to offer solutions and creative alternatives. We’re always on the lookout for ways to assure delivery for clients and create positive outcomes with our team. We take responsibility for our actions and work to make things right when they go wrong.

We actively pursue our own growth, drive our own careers with the support of our colleagues and managers, and seek mastery of new skills. And as we grow, we share what we’ve learned with the team. Our goal: Make TXI a more interesting place to learn and grow together.


Trust and transparency drive our culture

Our company’s culture works in a distributed model because of the trust we’ve built within our team. Over the last 20 years, we’ve worked hard to improve transparency within the company, where everyone has equitable access to information, company financials, and critical decisions. We’ve done this by “making the implicit very explicit.”

With that baseline of trust, we enable our team to work effectively from the productive, ergonomic, and fulfilling home office or shared workspace of their choice. To help with this, we give each employee a personal “work from home” budget and access to flexible coworking spaces for when they want to meet with colleagues in-person.

You can expect:

  • Work from home allowance to purchase desks, monitors, lights, etc.
  • Access to co-working spaces to gather or collaborate in-person
  • Equitable access to critical information, financials, and updates
  • Documentation for everything: our culture, rituals, practices, and decisions
  • Regular opportunities to connect in our custom-designed virtual office
Distributed team

Connect to something other than the Wi-Fi

Even though our team operates in a remote-first culture, we foster unique and innovative opportunities to connect and interact as a company. Sometimes that’s in our custom designed virtual office space, to sit on a (virtual) couch together with colleagues and clients. Sometimes that means gathering for an annual retreat or collaborating together from one of our coworking offices.

Either way, mutual connection is established through active listening and building empathy together. To improve our active listening with our team, we run employee engagement surveys, perform regular equity audits on our company policies and culture, and actively listen to our employees and brainstorm together through ThoughtExchanges.

You can expect:

  • Quarterly virtual summits to come together as a company
  • Annual company retreats to meet up in person
  • Company funded collaboration weeks in coworking spaces
  • Active listening through enterprise discussion platforms
  • Regular opportunities to connect in our custom-designed virtual office

The people of TXI are top-notch humans: smart and talented, of course, and also empathetic and authentic.

Anonymous employee on Glassdoor
Employee development

Flexible career paths are driven through our interactive Career Grid, an explicit model for growth and development clarifying what success looks like in our company. It starts by clearly defining what success looks like in our organization—both for the individual and for the company. Our interactive career grid outlines flexible paths for growth that are encouraged and supported by their manager, funded with personal education budgets, recognized and promoted in an equitable process, and guided by evaluative and developmental feedback.

Because one of our core values is “Grow and share passionately,” we always publish and share the unique, innovative techniques we’ve developed at TXI. And now, many other companies in the industry have adopted these innovative tools and techniques to encourage this kind of employee development in their own companies.


Flexible career paths are driven through our interactive Career Grid, an explicit model for growth and development clarifying what success looks like in our company.


Feedback is critical for growth and development. And like any technical skill or regular practice, we train our employees on how to both give and receive feedback well. We provide both developmental and evaluative feedback to help them improve their skills and interactions within TXI.


An equitable promotion process ensures a more data-informed, human-driven decision making process that is as effective as it is transparent, so everyone understands what success looks like and our Sticky Note Game fosters new ideas and creative ways for employees to drive their career forward to the next level in our Career Grid.


Personal education budgets allow each individual to invest in their growth and development. Every employee has a personal allowance to invest in training, conferences, books, or online classes to help them pick up new skills.

We recognize and celebrate failure as part of the innovation process. We have learned that in order to professionally develop each person—they need room to grow, opportunities to experiment, and space to fail—with a long term focus on intentional growth over time.

At TXI, we get to experiment and work in an environment where new ideas are championed, the company is responsive to new suggestions, and individuals have room to trial (and yes, sometimes fail) in their efforts. This desire to innovate and experiment is part of our culture (and it’s why we regularly host Biggest Mistakes Night to encourage others to do the same).

As we experiment and learn, we look to spread ideas and best practices across the company. With regular pairing, shadowing and mentoring, and company-wide lunch and learns, we can spread knowledge about good ideas and failed experiments.

Having an experimental mindset at TXI means being open to new ideas, having time to think, space to experiment, and a chance to fail (and learn) from the experience.

Click here Watch Mark's talk from the 2021 GOTO Conference on how to adopt an experimental mindset.

Recognition is another form of regular feedback at TXI that helps our team members know when they bring value to their colleagues, contribute to the success of their team, and live up to our company’s core values. And like everything else at TXI, we get creative in how we recognize our team members and shout out their accomplishments. To name just a few examples:

  • On a daily basis, people give public shoutouts and kudos to their colleagues for a job well done so everyone can see their value.
  • Each quarter, employees nominate their colleagues for demonstrating one of our core values. TXI Values Award winners get company wide recognition and custom illustrated artwork made in their likeness for our wall of fame.
  • Our TXI Something Special program helps whenever someone could use, well, something special in their lives. This might be when someone is welcoming a child, moving into a new home, or just going through a challenging time.
  • We also shout out each TXI work anniversary and celebrate the impact that person has made in our company.

We take recognition seriously because it is amazing to see all the ways that people bring creative value to their teams and to each other.

You can expect:

  • Regular recognition from peers, managers, and leadership
  • Quarterly TXI values awards
  • Project launch celebrations
We're better together

To deliver the best solutions, we need as many bright and diverse minds in the room as possible, and we need to be able to learn from them once they’re there.


Inclusive culture

We care about the individual and want everyone to bring their whole self to work

We foster an inclusive culture by valuing, supporting, and challenging our employees. As part of this work, we aim to better understand and dedicate support to our team to intentionally provide growth opportunities for them, while helping them succeed at doing great work, alongside great people.

As part of our commitment to fostering an inclusive environment, we challenge ourselves to listen and learn from others. We make space for vulnerability and open dialogue, and invite others into the conversation. This means staying curious as a business and listening with the same passion with which we want to be heard.

You can expect:


Sustainable working pace is important for everyone’s wellbeing

Because burnout affects the interactions with the whole team, we proactively check in with our team to see who needs more support and who needs a break. We encourage time away from the keyboard both in long breaks and vacations and in smaller interactions (doing virtual walks together, having virtual coffee chats, and yes, even the occasional dance party).

You can expect:

  • Dedicated focus on work-life balance
  • Slack #wellness #gutcheck #help #processing channels and discussions
  • Employee Assistance Program (EAP)
  • Extended benefits including mental health and paid leave
  • Virtual walks and opportunities to take a break together
Our alliance network

How we collaborate with competitors in the industry

In 2014, TXI created a unique conference to bring like-minded digital software agencies together with the goal of sharing insights and ideas on how best to run our various companies. This movement brought together senior leaders with shared values, who were willing to be honest, vulnerable, and transparent.

Today, this collective is now a small high-trust community of values-aligned professionals who openly collaborate, lean on each other for support, and share insights and ideas freely. We believe in finding mutually beneficial ways to learn from our competitors, share what we’ve learned in return, and elevate our operations every year.

More about Kermit Collective

Learning and sharing

What we learn, we share, so the whole community benefits

At TXI, we use our various platforms as a megaphone for the topics that we feel are important to the industry. We bring leaders together to help solve big questions and share insights together. These efforts give us that opportunity to kickstart conversations with leaders across all fields. In turn, this helps improve the equity and opportunities for others to drive their careers in new directions.

They have a tremendously generous spirit. It’s really a pleasure to have such interaction with TXI.

Rodrigo Levy, CEO and Founder, Code Platoon
Let’s start a conversation

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