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Redefining physical therapy with a revolutionary mobile app

The brief

“We are engineering our bodies and engineering our future for an amazing comeback."

David Reavy, Owner of React Physical Therapy

For most people, physical therapy enters their life as part of recovery from an injury or procedure. But David Reavy, PT, OCS, founder of React Physical Therapy, believes that proactively embracing physical therapy as part of an overall fitness and wellness journey can benefit everyone.

He wanted to democratize access to physical therapy and the many whole-body benefits it offers. To do that, he had a vision: leverage his proprietary Reavy Method© and vast physical therapy knowledge to facilitate body performance for all, beyond the hands-on physical therapy available in their five brick-and-mortar locations.

But what exactly would that look like? And how could he make sure he was meeting the needs of the people he wanted to help? To answer those questions, he turned to TXI.

The challenge

Inspire people to proactively embrace physical therapy + adhere to programs better

David Reavy’s journey to physical therapy was like many people’s: after a serious injury, he required PT to regain functionality and reduce pain. But his journey went further: after unsatisfying results, he enrolled in school for physiology, kinesiology, and physical therapy, ultimately becoming a physical therapist and developing the Reavy Method© to help patients achieve balance and whole-body wellness.

That journey illuminated for him the opportunity to redefine the role of physical therapy as a way to proactively improve overall health, prevent injury, and improve performance.

But was there a market for that kind of service? To answer that question, we examined existing physical therapy apps. The shortcomings of prevalent solutions became evident through meticulous market analysis and data-driven assessments. Existing apps often imposed eligibility requirements focused primarily on pain management and lacked user-friendly interfaces aligned with overarching fitness goals. This data-driven exploration highlighted the untapped potential for a more inclusive and goal-oriented approach to physical therapy, laying the groundwork for a better solution. Existing apps fell short in several ways:

  • Requiring eligibility (e.g., from a health insurance plan)

  • Focusing on pain management or adherence to a limited treatment regimen

  • Requiring substantial knowledge to use effectively (e.g., with how-tos not tied to big-picture goals)

The solution

TXI worked closely with the physical therapy team at React to develop a sophisticated, data-driven application. The app became a dynamic tool for therapists, allowing them to curate tailored routines for clients through an extensive video content catalog, ensuring precision in addressing diverse needs. The app also supports non-professional users with seamless navigation, facilitated by intuitive filters such as goal, activity, time, body part, and equipment, providing them with a user-friendly interface for their wellness journey.

Incorporating smart reminders strategically derived from user interaction data is a pivotal feature of the app. These reminders act as a guiding compass, steering individuals toward their wellness goals and fostering consistency in their routines. Functioning as a comprehensive digital portal, the app strategically employs the potency of data to furnish users with not just routines but personalized and easily accessible routines, marking a significant leap in redefining holistic health practices and advancing injury prevention methodologies.

The outcome

A digital portal to all things physical therapy

Putting the essentials of physical therapy into people’s hands (literally) empowers them to take control of their wellness and proactively combat the fear of becoming injured and losing access to an activity that brings them joy.

As we observe real-world interactions with the app, we’ll work with React PT to determine how it can evolve to serve its core audiences even better, opening up a world of balance and health to as many people as possible.

Get in touch to find out whether TXI can help turn your ambition into reality.

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