David Reavy’s journey to physical therapy was like many people’s: after a serious injury, he required PT to regain functionality and reduce pain. But his journey went further: after unsatisfying results, he enrolled in school for physiology, kinesiology, and physical therapy, ultimately becoming a physical therapist and developing the Reavy Method© to help patients achieve balance and whole-body wellness.
That journey illuminated for him the opportunity to redefine the role of physical therapy as a way to proactively improve overall health, prevent injury, and improve performance.
But was there a market for that kind of service? To answer that question, we examined existing physical therapy apps. The shortcomings of prevalent solutions became evident through meticulous market analysis and data-driven assessments. Existing apps often imposed eligibility requirements focused primarily on pain management and lacked user-friendly interfaces aligned with overarching fitness goals. This data-driven exploration highlighted the untapped potential for a more inclusive and goal-oriented approach to physical therapy, laying the groundwork for a better solution. Existing apps fell short in several ways:
Requiring eligibility (e.g., from a health insurance plan)
Focusing on pain management or adherence to a limited treatment regimen
Requiring substantial knowledge to use effectively (e.g., with how-tos not tied to big-picture goals)