Better Product Innovation Starts With User-Centric Research
Rex Chekal, principal product designer at TXI discusses user-centric research, specifically:
- Why product innovation should be rooted in user research & what does that research look like.
- How can product managers weigh the needs of two distinct user groups during the research and design process
- Defining a culture of innovation
- Threats to innovation within an organization
Published by TXI News in Design