From the start, a key PerkSpot principle has been to deliver what users want, when they want it, in the format they prefer it. The team was convinced that, for a significant number of PerkSpot members, that format was a mobile app.
To answer the question of what that app should look like and how it should function, we started with user research.
We discovered that a big challenge would be one of translation:
How to condense a map of local perks (which users see on their desktop screens) to a mobile screen?
How to present weekly perks if not via email?
How to limit information so it isn’t overwhelming to a mobile user?
These questions weren’t just aesthetic: mobile users wouldn’t be interacting with perks through the popular weekly email desktop users relied on to discover new and relevant offerings.
In other words: the app had to find a different mechanism for connecting members to the offers they wanted most. What's more, it had to deliver an enjoyable experience and provide a smooth transition when members left the app to claim their perks on partners’ websites.