In a moment when many companies are stepping back from diversity, equity, inclusion, and belonging commitments, we're reaffirming ours—because it's not just the right thing to do, it's how we deliver better outcomes.
Over the past year, we've watched companies quietly remove DEIB language from their websites, disband inclusion teams, and distance themselves from commitments they made just a few years ago. The cultural backlash is real, and the pressure to fall in line is significant.
We're not doing that.
At TXI, DEIB is embedded in how we hire, how we work with clients, how we build products, and how we structure our business. It's not about optics or virtue signaling—it's about outcomes. Better, more accessible products. Stronger teams. Deeper client relationships. Sustainable business growth.
This isn't work that's ever "done." It's ongoing, evolving, and requires constant learning and adaptation. But we have plenty of reason to believe it's the right way to run a business—and we want our clients, prospective employees, and peers to know we're committed to this path.
Here's why.
Better products through inclusive design
The products we build are only as good as the perspectives that shape them. When teams lack diversity—in background, experience, ability, or viewpoint—they create solutions that work well for some people and poorly for others. We've seen it again and again: diverse teams build products that take a diversity of users into account.
That's why we bake inclusion into our process from discovery through delivery. We involve the people most impacted by our work in its design as a default, not an afterthought. We train teams on accessibility and assign accessibility champions to every project, ensuring that the products we build work for everyone—not just the easiest-to-reach users.
For example, Brink approached TXI with big dreams of building accessible software to empower voters. Founded by former presidential campaign strategists, the Brink team wanted to guide all voters through the voting process — especially those with disabilities. We created a robust testing plan with a diverse pool of users with a variety of disabilities as well as non-disabled people. With their help, we were able to take the application further, making it more useful for more people. Ultimately, we launched iOS and Android apps that made voting information accessible to more Americans, generating great excitement in the disability community and seeing a more than 500% increase in users since the 2018 launch, earning TXI the silver Anthem Award.
This approach doesn't just benefit end users with disabilities or marginalized identities. It makes products better for everyone. Curb cuts help people with strollers and rolling suitcases. Captions help people in noisy environments or who speak English as a second language. Inclusive design is simply good design.
And good design drives business results. When our clients' products reach more people, perform better, and require less retrofitting, everyone wins.
Stronger teams through equitable practices
Great teams don't happen by accident. They're built intentionally, through practices that create psychological safety, distribute power, and ensure everyone has a real voice in the work.
At TXI, this shows up in small, daily ways: rotating facilitation roles so decision-making isn't dominated by senior voices. Using hand-raise features in Slack to ensure more junior team members can contribute. Co-creating team norms at project kickoff so expectations around communication and conflict resolution are defined together, not dictated.
