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Opportunity Assessment

This assessment is the foundation of a partnership built to boost your product's potential and ensure it resonates with your audience.

Opportunity Assessment

Validate your idea

Not sure whether your new product concept has legs? Waffling about how to prioritize new products or features? TXI can help. In few weeks, our Opportunity Assessment will help you focus your vision, define key product features, assess risks, and decide what to include in the first release.

What's included:

  1. An integrated team of experts: You’ll work with TXI strategists, designers, and engineers to ensure you’re considering all relevant angles: customer desirability, technical feasibility, and business viability.

  2. Risk and opportunity assessment: We’ll help you assess and mitigate risks at every stage of product development and opportunities to differentiate and grow your product. The outcome is a product that delivers maximum impact.

  3. Product canvas: This artifact outlines crucial aspects of your opportunity (value proposition, core customer, revenue model, etc.) and recommendations for validating your concept for value, viability, and feasibility.

More than a document, you’ll walk away from an Opportunity Assessment with the foundation of a partnership built to boost your product's potential and ensure it resonates with your intended audience. Let’s get started turning your product concepts into reality so you can drive value for your business and your customers.

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We're good at what we do.

And we're independently recognized for it. We’re proud to be recognized as an outstanding product innovation partner and employer in Chicago and beyond.

We deliver.

Our strategists, designers, and engineers helped companies focus their ideas, mitigate risks, and turn product concepts into reality. But don't just take our word for it.