Navigating products to market without overspend

When you’re bringing products to market, no company has money to burn just for the sake of it. In Part 1 of this article, we sat down with Rex Chekal, Principal Product Designer at TXI, a product innovation firm that specializes in digital health products, to explore the pitfalls of product design – and how not to spend an unnecessary fortune on the way from ideas to marketable products.

Rex highlighted the importance of spending money on research to ensure there was a solid market for the idea, and how crucial it is to ensure clear lines of communication between designers and decision-makers.

While we had him in the chair, we asked him how to navigate the communication pitfalls in product design, and to keep control of costs once the process has begun.