Delivering products without overspend – valuable lessons from creatives
The transition from the idea stage to market is the journey of most successful products in the world, whether they’re digital health products, data products, or the new burger at Mcdonald's. Every product has several stages of design and development, and every product can fall foul of design intention mismatch, communication difficulties, self-inflating budgets, and other costly mistakes. We sat down with Rex Chekal, Principal Product Designer at TXI, a product innovation firm that specializes in digital health products, to explore the pitfalls of product design – and how not to spend an unnecessary fortune on the way from ideas to marketable products.
Published by TXI News in Design