The last two years forced millions of people to engage with their healthcare provider digitally for the first time: telehealth use, for example, has increased 38x since pre-pandemic. Today, many healthcare organizations recognize the potential for digital solutions like mobile apps to improve care delivery and transform the patient experience.
But there’s a lot of open water between recognizing potential and launching an app that actually makes people’s lives better. Key to getting it right is defining how the app will impact business-level goals. Here are five steps to defining business goals for a mobile healthcare app.
