Product innovation in medtech
In the era of value-based care, providers across the care spectrum are being measured (and compensated) on patient health outcomes. While nobody is arguing with the premise of that focus, many providers are struggling to adapt to the new measurement system while also delivering compassionate, effective care.
One problem is that, as the industry scrambles to adapt to evolving value-based care metrics, providers and healthcare systems are being bombarded with tech tools purporting to make life easier.
But too many of these tools fall short of the mark. One common reason is that they only accommodate one of two necessary participants. Digitized medical charts, for example, make it easier for physicians’ practices to track and access patient data, but can be frustrating to patients if one provider’s electronic health record (HER) can’t easily share data with another’s.
Or else the reverse happens: smart health devices like the Apple Watch may track all kinds of health-related activity that patients rely on – but most of it can’t easily transfer to an EHR. What we need to drive better health outcomes are tools that take the needs and desires of both providers and patients into consideration.
The good news is that there's an established way to do that – while also accounting for business viability and technical feasibility. It’s called product innovation. In this piece, I’ll explain how product innovation works in healthcare and how it leads to better patient treatment adherence and, ultimately, better health outcomes.
Published by Rex Chekal in Design