4. How Industry 4.0 innovation transforms company culture
ITW Test and Measurement companies USa standard means its employees are familiar with the discipline of looking for opportunities to improve established processes. Industry 4.0 technologies offer new opportunities to simplify and automate processes throughout the organization, as well as opportunities to modernize the products you manufactures.
Embracing innovation on a broader scale can be difficult, but innovation is essential for firms that want to stay relevant in today’s fast-evolving world.
Luckily, there is a proven framework for innovating consistently: product innovation.
Product innovation is a way of working that balances the needs of customers (do they want it?), the business (can we sustain it?), and existing technology (can we support it?). One of the main benefits of product innovation is that it de-risks new products and features throughout their development so that, when they launch, they tend to enjoy widespread adoption and add value right away.
Embracing product innovation means expanding USa to include not only processes but also products. This requires…
An innovation partner can help you master both. Let’s take a quick look at why these two behaviors are so important and how an innovation partner can support companies hoping to learn them.
1. Cross-team collaboration
Everyone who interacts with your products (customers, engineers, assembly technicians, customer support, salespeople, and so on) has insight into what makes your products work and what might make them better.
Even more important: all of these groups have different perspectives.
When you’re hoping to minimize risk in developing new things, those varied perspectives are invaluable. A customer might want expanded functionality that the sales team is eager to promise but that the engineers say is impossible.
But if you talk to the customer, maybe you’ll discover that the problem they want the functionality to solve has other possible solutions. Not just possible: viable and sustainable. Solutions that would make life better for every customer.
This is why it’s valuable to include many voices in the work of updating products and developing new ones.
But many established organizations (even those with existing process-improvement practices) don’t have processes in place for proactively seeking feedback from varied stakeholders, never mind using that feedback to guide product development. This is where an innovation partner comes in.
The work of innovation is, in many ways, the work of seeking, forming, shaping, testing, and refining ideas. An innovation partner has experience in this process: how to start it, how to sustain it, and how to turn the best ideas into real-world products.
2. Continuous iteration
You’ve probably noticed that you’re regularly asked to update your phone’s operating systems and the apps you use. That’s because these digital products are constantly evolving. They’re adding new features and sunsetting unpopular ones. They’re tweaking capabilities within existing features and adding new security to address new threats.
Day to day, you probably don’t notice much difference, but if you picked up an original iPhone with its original OS, you sure would.
That same model is what innovative companies in Industry 4.0 must embrace to stay on the cutting edge of changing customer expectations: Develop a new feature or product via cross-team collaboration, release that feature or product, then immediately start collecting feedback to inform the next version.
The world your customers operate in doesn’t stand still, so your products shouldn’t, either.
Again, an innovation consultant can support you as you adapt to this model of working. They can help you orient your organization toward continual change and the mindsets that support that change and reward those who push it forward.
Industry 4.0 makes materials testing more rewarding
Briefly put, Industry 4.0 technologies can translate the ambient data in your customers’ facilities into actionable insights. They can facilitate complex decisions, prevent problems, and keep workers safer. And embracing Industry 4.0 pushes organizations like yours to work in a way that makes room for innovation more broadly, which can have compounding positive effects.
The key is finding an innovation partner who can help you transform your products, culture, and mindset. That’s what we do at TXI.
Want to take the next step in your innovation journey? Let’s start a conversation.