Adoption of digital health tech has exploded during the pandemic, but the story is different for digital health apps.
Just 18 percent of patients used a digital health app in 2021, a major drop from previous years. One reason for lagging adoption? A lack of empathy in design.
Using a digital health app can be a highly personal experience, and patients want an app that makes them feel cared for.
With an empathy-first approach to app development, digital health leaders can boost app adoption, which helps patients adhere to treatment protocols and leads to better health outcomes.
