AccuWeather’s team found that construction workers were one of their most valuable audiences. Weather plays a huge role in coordinating materials, scheduling contractors and everything else that goes into a new building. So every construction team leader keeps a sharp eye on outdoor conditions.
AccuWeather approached TXI to create personas that would help them understand the unique needs of this audience and how to make AccuWeather invaluable in the construction industry.
AccuWeather wanted to learn more about why construction workers loved AccuWeather’s data. To build a better solution, you first need to know everything about the potential problem. AccuWeather had mountains of data on how people were already using the app, and our UX team has a process for combining that quantitative data with qualitative research to make sure we’re building the right software in the right way.