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Client-focused speed to-value with Boon’s Deepti Yenireddy

Modern Industrialist Podcast

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The episode:

Deepti Yenireddy has an incredible track record of creating tech products and platforms that change the trajectory of businesses. What’s her secret sauce? She spends 90% of her time with clients. When she’s not with a client, she and her team are in full ‘speed-to-value’ mode– getting iterations to clients to enjoy and give feedback on, within days, not months. Deepti is our guest on the show today and she’s a fountain of insight and knowledge.

Currently, Deepti is the Founder of Boon, a connected AI platform transforming the trucking and logistics industry. You can tell she spends 90% of her time directly with clients because she rattles off terms like “hours of service review,” “fuel cost mapping,” and “tenders” as if she’s been working in trucking for decades. She breaks down for us where she thinks the industry is at in terms of AI adoption.

Deepti’s goal is to deliver true, real-world value to all the companies that are supporting the backbone of our economy, getting them to the next level where they can actually see double-digit profit margins rather than single-digit margins. If that resonates with you, you’re going to really love this episode.

Plus, Jason and Turley talk about where they’ve bumped into AI this week: Machine tending robots who can “see.”


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The podcast:

Presented by TXI, The Modern Industrialist Podcast is for technology-focused manufacturing and logistics leaders looking to gain a competitive edge with Industry 4.0 transformation. Join our host Jason Hehman as he brings together experts from companies blazing the path for the IIoT revolution. Topics range from advice to success stories, use cases, solutions, and more.

The expert:

Deepti Yenireddy is the founder of Boon, a connected AI platform transforming the trucking and logistics industry. Boon leverages the power of AI to help carriers automate repetitive tasks, reduce operational costs, and boost revenue. Deepti is a repeat founder and CEO with a successful exit (My Ally, Storm, Firebolt funded), and was formerly a product leader at Samsara (NYSE: IOT), where she led the Telematics BU, one of their largest product lines. With over 15 years in the tech industry, she has built products for thousands of businesses in supply chain and logistics.

Podcast Host: Jason Hehman, Industry 4.0 Vertical Lead and Client Partner at TXI

Co-host: Patrick Turley, Head of Engineering at TXI

Guest: Deepti Yenireddy, Founder of Boon

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Summary and themes explored in this episode:


  • Jason Heumann introduces the podcast and its focus on Industry 4.0 innovations and strategies.

  • Guest: Deepti Yenireddy, founder and CEO of Boon, a company innovating in trucking and logistics.

Deepti Yenireddy’s Background

  • Former product leader at Samsara, with extensive experience in AI and product management.

  • Previous startup: My Ally, using conversational AI for HR processes.

Industry 4.0 Trends

  • Digitization of data: Moving from pen and paper to digital formats.

  • Cloud migration: Storing data in the cloud.

  • Application of AI: Using generative AI and large language models for automating decision-making and improving efficiency.

Boon’s Innovations in Logistics

  • AI platform for automating repetitive tasks and reducing operational costs for carriers.

  • Real-world impact examples: Automating hours of service reviews and optimizing fuel cost management.

Customer-Centric Approach

  • Importance of spending time with customers to understand pain points and gather feedback.

  • Rapid iteration and deployment of solutions based on customer needs.

Real-World Applications of AI

  • Automating manual order entry processes.

  • Improving profit and loss understanding for customers by analyzing data on profitable lanes, drivers, and vehicles.

Books and Resources Mentioned

  • "Connected Operations Report" by Samsara: Insights on automation and generative AI in the logistics industry.

  • "Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future" by Walter Isaacson: Inspiration on innovation and process improvement.

Cultural and Technological Insights

  • Creating a culture of innovation within organizations.

  • Encouraging experimentation and learning from failures.

  • Speed-to-value: Quickly delivering valuable solutions to customers.

Future of AI in Industry

  • Optimistic view on AI as an enabler rather than a job eliminator.

  • AI helps improve productivity and allows workers to focus on higher-level tasks.


  • Contact information for Deepti Yenireddy and Boon.

  • Encouragement for listeners to explore further resources and stay tuned for upcoming episodes.

Published by Jason Hehman , Patrick Turley in podcasts

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