Live events involve many different players — not just venues and teams, but ticketing companies, gate access control companies, concession vendors, merchandise vendors and any number of promotions or event-specific charities or corporate sponsors.
Pronto had to unite all of these stakeholders to create a truly seamless user experience. Leave even one out, and people would be stuck fishing for cash in one place and their phones in another.
That meant we had to understand all of the pain points in a live event attendee’s journey, and where Pronto and NFC technology could help smooth the interaction: parking or public transit, tickets, finding seats, buying food or merchandise, potential sponsor deals and finally, leaving the stadium.