We’re a custom development shop, so we know all about the benefits of building things from scratch. But when there’s a fairly straightforward set of features that an off-the-shelf product can handle, it can save a company tens of thousands of dollars. It’s especially great if there’s a tight timetable, which there was here, and if there are non-technical people who might want access, like Keiser’s marketing agency.
While the website was fairly straightforward, with the iPad app, we needed to start investigating ROI on some of the features. iOS development can be expensive and we knew there would be future revisions to the content, which made us see dollar signs.
That’s when our designer recommended Mag+, a tool that uses InDesign to design and build iOS applications. It couldn’t give them the gym builder functionality, but it had all of the sleek transitions and animations to make an impressive sales presentation.