The HopeLab team had already begun the hard work of engaging with target users to understand their needs, goals, problems, and priorities. TXI was selected to expand and refine the current concept by providing creativity, curiosity, and digital know-how to evaluate and recommend the most efficient and effective solution options.
The recommended first step focused on manifesting real outcomes while reducing risk through design thinking and agile processes. An integrated, iterative approach predicated on first gaining insight into what influences users’ behavior and then leading a collaborative prioritization effort by continually identifying the most desirable, viable, and sustainable outcomes.
While software played a key role in the solutions identified, TXI approached it holistically to consider people and processes.
Furthermore, HopeLab aspired to co-create the product with young people and those who serve young people. This continuous feedback loop ensured the end-users themselves were defining the product requirements. In the end, and through scientific research, HopeLab’s goal is to make a difference and impact 100,000 queer young people by 2025.