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Remove the stuckness: How to pinpoint the AI workflow opportunity with the biggest ROI

It’s an increasingly common scenario at industrial organizations: forward-thinking managers see bottlenecks and spin up an AI-powered solution. On the one hand, that kind of entrepreneurial mindset is a huge asset. On the other, if enough people build their own AI workflows, your operations will get harder and harder to measure, govern, and maintain.

Or maybe you’re experiencing the opposite: you know you could be operating better with help from AI but you have no idea where to start.

In either case, the question to answer is where your biggest ROI opportunity lies. In this piece, I’ll explain how we help organizations answer that question so that they can confidently build the AI workflows that deliver the best-possible return on their investment of time, money, and resources.

Related: Building the business case: ROI frameworks that secure investment for manufacturing innovation

ROI for AI workflows: impact vs. effort

One thing that’s plagued CFOs in the age of AI pilots is how to measure the impact AI deployments are having on the bottom line. Part of the problem is that most early AI pilots were haphazard. And with good reason! The pressure to adopt and fear of missing out (FOMO) were high. Leaders across industries decided that it made sense to experiment, learn, and figure out the financials later.

We’ve officially entered that “later.” AI tools are facing more scrutiny from CFOs, in part because of reports that show little to no increase in bottom-line performance associated with AI tools.

For an organization deciding which AI workflow to build the challenge is to figure out where the impact of an AI workflow is commensurate with the effort and resources required to build it.

At first glance, the one-off AI tools employees build themselves may seem to fit the bill. But when you zoom out and consider the bigger picture (including scalability, compliance, security, and more), the picture is less clear. Maybe a shift manager built the workflow in a couple of hours, but what happens if, for example, it stores customer data in a non-compliant way?

The good news is that there is a way to systematically assess potential impact vs. effort so you can identify the top-priority opportunity in your organization.

Map what's there to find bottlenecks and opportunities

I worked recently with a supply chain and operation group that serves automotive suppliers. They had exactly the problem I described above: managers across the organization were building mini automations to solve the bottlenecks that most affected them.

If the leadership did nothing, they’d have dozens of slightly different in-house solutions, which had the potential to make measurement, training, and maintenance a nightmare down the road. They knew they had to take action, but they didn’t know where to start. That’s when they called us in.

Our usual process when we’re looking for the highest-ROI opportunity is to walk the floor, so to speak, to get a sense of the current state of an organization’s processes and operations. With this group, we decided to follow one component throughout its lifespan at the company. That meant tracing its movement through four stages: new-customer onboarding, material sourcing, order scheduling and fulfillment, and issue resolution.

When we did this, we were able to identify bottlenecks that affected the entire company. That information illuminated the first half of our ROI calculation: what kind of impact could we have by addressing one of these bottlenecks?

Assess 4 things: desirability, feasibility, executability, viability

Once we had a sense of the opportunity, it was time to plot the effort and resources required to address the various high-impact bottlenecks.To do this, we look at four components of a potential solution:


  1. Desirability: Do users want or need this solution? This helps us gauge potential adoption. (Solutions only deliver impact if they’re used.)

  2. Technical feasibility: What infrastructure is needed to build this? What components can we re-use to move faster? What parts should we de-risk with a pilot?

  3. Operational executability: Does your organization (or do your partners) have the skill set to build and ship this? Do you have the infrastructure to support it? Are users ready to adopt it?

  4. Business viability: Where does the value come from? What is the ROI of this project? (Think of this as a clearer definition of what you identified above.)

Once you’ve answered these questions, you’ll have just one or two priority projects that are desirable, viable, feasible, and executable. That’s exactly what you want. Any of those projects is a kind of roadmap to ROI. You can present a proposal to your CFO or your board with confidence.

In all likelihood, this will put you on the leading edge of AI adoption in the industrial space. A recent Stanford analysis suggests that, while ROI from AI adoption is low overall, the reason is likely that we’re in a “J-shaped adoption curve.” This happens when the initial struggle to use new technologies slows teams down and creates organizational drag.

As workers and organizations figure out how to make new technology work for them, productivity and profitability shoot up.

Before you build with AI, find your edge

Today, many industrial organizations feel stuck with their AI implementation. They know they can benefit from the technology, but they’re not sure where to start or even how to find the starting line.

This approach will get you there. We’ve helped organizations in rail, supply chain, manufacturing, and other parts of the industrial sector identify their most promising opportunities and map the path to getting outsized ROI from implementing AI workflows.

We’ve even systematized the approach—we call it EdgeFinder. If you’re intrigued by it or curious about how it works, you can read more about it at that link. And if you have questions that aren’t answered on our site, feel free to reach out (jason.hehman @txidigital.com).


About the author

Jason Hehman is Industrials vertical lead at TXI, a boutique agency whose core competency is designing digital products that people love using—exactly what industrial software lacks. Jason and the TXI team bring consumer-grade design thinking to manufacturing environments, creating interfaces frontline workers find intuitive, helpful, and preferable to manual alternatives. The result: technology adoption isn't mandated but voluntary because the digital experience genuinely improves how work gets done.

Published by Jason Hehman

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